Presented as a series of rough collages and a video available on line the campaign evokes the deeply human – and inexorably feminine – nature of Prada’s Fall/Winter 2016 eclectic collection.
The collection – whose subject is the current cultural bricolage where every code, every style, every personal experience and every fragment in fashion history is equally present – is introduced by models photographed by Steven Meisel against multiple artificial backgrounds.
The ensembles juxtapose radically divergent shards of silhouette, materiality, technique, and accessories in exuberant compositions: prints, argyles, lames, quilting, heavy knits, brocade, nylon, illustration, leather, satin, velvet, all have their place.
Every woman carries on her body fragments of her own history, her experiences, her loves, her tragedies. Each story is unique, personal, there is no single face. This message is highlighted by twenty-seven different models who reorder the elements of the collection in a singular way, set against randomized and interchangeable backgrounds: day and night collide, desert and seascape occupy the same conceptual space.
In the end, place is unimportant, the narrative only coheres on the body itself: the woman is the site.
Prada Womenswear Fall/Winter 2016 advertising campaign
