Five women of timeless beauty – top models Vanessa Axente, Sasha Pivovarova, Fei Fei Sun, Vittoria Ceretti and Lorena Maraschi – are the stars of the new Prada campaign, shot by Steven Meisel; captured against a pale and poetic backdrop, each character poses in front of a cream panel, evoking a dreamy atmosphere in varying shades of pastel.
The individuality of the five protagonists is emphasised by iconic Prada bags, slung over shoulders with assured and eclectic attitudes. The Galleria, the Giardiniera and the Double are shown with game-changing new detachable Prada shoulder straps, that can be bought separately, swapped and paired with the different models to create electrifying expressions of personality and style. The multi-coloured Madras bag is shown with its own shoulder strap.
An effortless poetry defines the campaign images – at once pale, playful and provocative – and each composition conveys the sense that describes the modern Prada woman.