An event was held in Shanghai from 17 to 27 March to present and launch the Miu Miu fragrance on the Chinese market.
Spread over several days, the programme began with a presentation to the fashion press, attended by top managers and journalists from leading titles, including Zeng Yanbing, Managing Editor of Vogue China, Sha Xiaoli, Editor-in-Chief of Harper’s Bazaar China, and Sun Zhe, Editor in Chief at Grazia China, alongside the most influential and widely-read Chinese bloggers, such as Ling Wu and Miao Bin Si.
The press conference was followed by dinner at Xixi Bistro, one of Shanghai’s trendiest restaurants, where the journalists were joined by a selection of trendsetters and celebrities, including the actress Chen Ran and ‘it girls’ Linda Li and Ling Wu.
The Miu Miu store in the iAPM mall hosted presentations dedicated to the beauty press and private events for VICs, with a special display created for the occasion.
Giant screens inside the mall showed the Miu Miu perfume video throughout the entire launch period, underlining the importance of the event.
Miu Miu launches its perfume in China
