As part of its strategy to increase its presence within prestigious department stores, Prada has opened a new, large space in Saks Fifth Avenue in New York, dedicated entirely to the brand’s women’s footwear collections. The launch event saw the presentation of the Made To Order Décolleté sample collection, and to mark the occasion six windows facing onto Fifth Avenue were devoted entirely to Prada footwear collections (see the article in the Communication and Campaigns column).
The new 65 m² space on floor 8F, which adheres to the brand’s signature style and strong identity, extends lengthways with velvet chairs stood opposite the classic Prada niches covered in green cloth, which showcase the collections. The furnishing is rounded off by steel and glass display tables and a beige carpet, in line with other Prada shops around the world.
Address:
Saks Fifth Avenue New York
611 5th Avenue
New York, NY 10022
Telephone: +1.212.753.4000