From 22-28 March the eight windows of La Rinascente that face onto Corso Vittorio Emanuele in Milan were dedicated to Miu Miu and the brand’s collections of bags, eyewear, jewellery and particularly perfume, which had four dedicated window displays. The project as a whole had a strong impact and offered excellent visibility to the brand over the Easter holiday period, conveying Miu Miu’s identity very effectively. Each window was transformed into a precious treasure trove covered in sky blue velvet, with the logo, made from red neon tubing, suspended in the foreground and light boxes displaying the advertising campaigns of each of the exhibited products in the background.
The four displays dedicated to Miu Miu’s perfume collections were located symmetrically to the right and left of the entrance; to the left of these were windows dedicated to eyewear and bags, and to the right another dedicated to glasses and a jewellery display.