“All I wanted was a car…” is the inspiration behind Miu Miu’s latest advertising campaign, shot by Alasdair McLellan and set at the Linas-Montlhéry racing circuit just outside Paris, where a group of young and incandescent girls – the actress and face of Miu Miu Elle Fanning and top models Anna Ewers, Doutzen Kroes, Joan Smalls, Kesewa Aboah, Lily Nova and Slick Woods – sign up for an energetic and carefree day of high-octane fun. The typically masculine motifs of classic car clubs are reinterpreted with a fresh and feminine approach, almost a contradiction in terms, reflecting Miu Miu’s transgressive spirit. Welcome to Miu Miu’s club for girls who love cars!
Miu Miu: Cruise 2018
Advertising Campaign
