The Press Conference presenting the project, introduced by TV host Chen Luyu, was held on 14 October, with a range of speakers: Patrizio Bertelli, CEO of the Prada Group, John Yung, the great-grandson of Yung Tsoong-King, the architect Roberto Baciocchi and 2×4 founder Michael Rock, as well as the scholar and restoration expert Zheng Shiling.
In the evening, Miuccia Prada and Patrizio Bertelli welcomed over 1000 guests to the opening cocktail party. The guests, who included Baz Luhrmann, Du Juan, Dong Jie, Yuan Quan, Liao Fan, Lin Gengxin, Liu Wen, Zhang Zilin, PG One, Zhao Lei, Jin Dachuan, Ju Xiaowen, Qin Shupei, Tan Zhuo, Li Meng and Alexander Wang, were entertained by a DJ set from Mimi Xu and Kitty Cash and a special performance from actor and musician Ansel Elgort.
Cocktail and Press Conference
