The journey of the enchanting and imposing installation dedicated to the MIUlady bag has kicked off in Shanghai, at the heart of the prestigious IFC mall. Three gigantic models of the bag have occupied the shopping centre’s central foyer for a week, opposite the Miu Miu store. The huge MIUlady bags are open at the sides and allow visitors to go inside and discover the world of Miu Miu, through clips of the most recent advertising campaigns and films from the Miu Miu Women’s Tales project.
The launch event in Shanghai was attended by over 200 carefully selected local personalities and celebrities, including the Chinese actress Chen Ran and top models Pei Bei, Kiki Kang and Miao Bin Si.
After the next stop in Nanjing, the installation will return to Shanghai, this time at the iAPM mall, before continuing its journey to Guangzhou and Shenzhen.
China: MIUlady’s Journey
