On 17 March a special lecture entitled ‘Creative Communication: the Prada Story’ was given by a manager from the Prada Group’s Communications department at the IULM (International University of Languages and Media) in Milan. The talk, aimed at students on the Master’s degree course in Marketing and Communications, attracted a record number of participants, more than double that at similar events held previously. The presentation outlined Prada’s range of communication strategies and was interspersed with some of the Prada Group’s most emblematic films, made in collaboration with world-renowned directors: David O. Russell’s ‘Past Forward’, ‘The Postman Dreams’ by Autumn de Wilde and the twelfth film in the Miu Miu Women’s Tales series, ‘That One Day’, by Crystal Moselle.
Prada Group Lectures at IULM
