From October 23rd to 26th, Miu Miu Beauty celebrated the launch of Miutine eau de parfum, Miu Miu’s irreverent new fragrance, with an immersive pop-up in the heart of Milan’s Brera district. The pop-up invited visitors to create their own definition of Miutine, discover Miu Miu fragrances, and take home a limited-edition gift and a souvenir from the photo booth.
To fully experience the spirit of Miutine, a poet wrote a personalized message for each visitor on the spot, inspired by their name and personality.