Prada Linea Rossa is partnering with Red Bull athlete, skateboarding legend, and six-time vert world champion Sandro Dias, as he breaks world records for height and speed by dropping from 70m meters above ground onto the world’s biggest skate ramp.
The challenge unfolded at the Centro Administrativo Fernando Ferrari (CAFF) building in southern Brazil, whose design is often compared to a skateboard quarter pipe. The establishment was converted into the world’s largest ramp for the occasion, enabling Dias to fully utilize the edifice’s natural curvature and achieve the highest speed ever recorded in this discipline, exceeding 103 km/h.
“I’m incredibly proud to have Prada Linea Rossa be part of this challenge — they’ve brought significant value and visibility to the project, especially alongside Red Bull,” said Dias. “Through their support, what began as my dream has become theirs too.”
Prada Linea Rossa, inspired by the human body and the duality between the demands of action and advanced textile development, provided Dias with high-performance garments and accessories that offered the perfect blend of comfort, mobility, and dynamic efficiency. These innovative, lightweight, breathable, and heat-sealed textiles were crucial in enabling the athlete to perform under demanding conditions, playing a significant role in the success of this groundbreaking challenge.
This project marks the latest chapter in the ongoing partnership between Prada Linea Rossa and Red Bull, showcasing their shared dedication to promoting sporting initiatives that empower athletes to push their limits.