From 27th August to 20th September 2025, Prada is presenting Prada Natural, a pop-up store at The Selfridges Corner Shop in London featuring a new selection of men’s and women’s ready-to-wear and accessories. The multifaceted offering revolves around the season’s transitional moments, encompassing countless pairings and impromptu possibilities.
Inspired by the fast-paced metropolitan landscape, the pop-up destination is enriched with three-dimensional natural wooden volumes in a carefully calibrated interplay of solids and voids.
The dynamic set-up creates an enveloping environment: beams, wooden modules, and overlapping surfaces define display areas and walkways, intersected by illuminated linear graphics and large, suspended neon logos. Walls feature black-and-white visuals and serve as backdrops for the space’s natural wooden architecture, creating warm yet geometrical dimensions.
Re-Nylon is the key material in the women’s selection, characterizing raincoats, windbreakers, quilted padded jackets, blouses, flared skirts, and drawstring trousers. Understated knitwear is crafted in lightweight cashmere or heavier mélange textures. A curated assortment of accessories features leather backpacks embellished with a metal hardware alongside totes and multipurpose bags. Tech accessories, leather belts, and knit and corduroy hats provide additional options.
The footwear ranges from tapered ankle boots to brushed leather or stretch Nappa leather Monoliths.
The new Prada Explore bag – a versatile silhouette with a refined, utilitarian essence, echoing Prada’s uniform-inspired attitude – is the protagonist of the men’s offering, alongside backpacks and travel bags in an array of materials. These designs are complemented by hats, belts, accessories, as well as a range of Re-Nylon outerwear and garments conceived with the city in mind.