Since 1913, Prada has been creating dialogue and questioning conventions, inviting creative experimentation to open new perspectives. Today, that story continues with Prada Paradigme: a fragrance that transcends traditional preconceptions by asking – What if there’s another way?
Prada Paradigme examines the interplay between the inner self and the outer world. Encapsulating a characteristically Prada tension, the result is an artful Ambery Woody signature that is complex in its simplicity, bold in its restraint – and imbued with the brand’s signature avant-garde twist.
In a symbolic echo of the iconic Prada triangle, Paradigme inverts the fragrance structure, tracing its composition from the bottom up in what is termed a ‘reverse pyramid’.
Ambery Woody, Peru Balm, Benzoin resin and Guaiac wood bring a smoky, resinous texture that is simultaneously vigorous, luminous, and addictive. This innate and heady sensuality lies in contrast with the fragrance heart, creating a surprising dialogue with a duo of geranium extracts – a green aromatic of energizing freshness and an iconic code of masculine fragrances, now reinvented with floral, rosy facets. Finally, this pulsing heart, alive with vibrant plant energy, encounters uplifting Calabrian bergamot heart and airy musks – bringing an unparalleled brilliance that prolongs the sense of vibration.
Tom Holland, actor and entrepreneur, embodies the spirit of Prada Paradigme. Humble yet electric, Holland encapsulates the Paradigme man, exuding a quiet confidence that remains unafraid of showing vulnerability and an understated determination that never needs to shout to succeed. He is a natural entertainer while retaining an intrinsically individual magnetism that exists only in the space between outward expectation and internal instincts. Ever the creator of his own narrative; he continues to shape another way.
Prada Paradigme EDP is refillable and available in 100ml, 50ml, and 30ml sizes, as well as a 150ml refill bottle, at PRADA boutiques, Prada.com, and authorized retailers.