Miu Miu unveils Miutine, the new feminine fragrance, capturing the ultimate essence of the Miu Miu woman, irreverent, youthful in spirit, and unconventional. Miutine is worn entirely for oneself away from any gaze. Captured in a toffee-toned matelassé flacon, the scent within, a classic chypre signature, is twisted with a fruity gourmet cheekiness.
Miutine: a mischievous, Miu Miu twist on the French ‘mutine’, a rebel’s spirit, bottled. The spirit of the Miu Miu girl: insouciant, irreverent. She knows the rules and enjoys twisting them.
Imagined by master perfumer Dominique Ropion, Miutine is a twist of the codes. The iconic chypre structure is subverted by an explosive duo of wild strawberry and brown sugar accords, possessing a chypre signature, gourmand, intimate, and enveloping.
Miu Miu’s ambassador, Golden Globe-winning actor Emma Corrin, perfectly embodies the Miutine spirit through constant transformation, effortless, wit, and boldness.
Directed by longtime friend of the House, Sundance Jury Prize winner, film maker Hailey Benton Gates, the campaign is a definition of the Miutine spirit in motion. A definition of the irreverent spirit.
The fragrance is available in 100ml, 50ml, and 30ml sizes at MIU MIU boutiques, MiuMiu.com, and authorized retailers.