Miu Miu continues its expansion in China with the opening of its first boutique in Wuhan, located inside the prestigious SKP Mall.
Spanning three levels and covering approximately 480 square meters (336 of which are dedicated to retail), the store houses the brand’s iconic collections of handbags, accessories, ready-to-wear, and footwear.
The space evokes the imagined home of Miu Miu, with a pale brick façade and large windows offering a glimpse into the store’s intimate and ever-changing atmosphere across each floor.
The first two levels are dedicated to bags, accessories, shoes, and apparel. Wooden furnishings with pale blue fabric backdrops wrap around the display walls, creating a warm, domestic ambiance.
Stone flooring on the ground level transitions to wood on the upper floors, where expansive pale blue rugs and matching seating areas invite guests to pause and gather.
The top floor is reserved for Miu Miu’s most exclusive collections. A spacious central lounge leads to two private suites, designed as walk-in wardrobes, offering clients a bespoke and immersive shopping experience.
A staircase in wood and stone, set against a brick backdrop echoing the façade, connects the three levels and guides visitors through the store’s journey.
Furnishings inspired by high-design aesthetics and crafted from refined materials elevate the retail experience, making it both distinctive and luxurious.