Prada Beauty opens new perspectives with the Pradascope Lash Extending Volume Mascara. Featuring an innovative 180° Lift and Grip Brush meticulously crafted with nylon fiber bristles, Pradascope delivers unparalleled separation and definition by capturing each lash from root to tip.
At the Prada Fall/Winter 2025 Womenswear fashion show, Lynsey Alexander, Global Creative Makeup Artist for Prada Beauty, created bold and contrasting makeup looks using the new mascara. Some models featured strong, straight using the new mascara, launched alongside the show. In contrast, other models had their brows lightened or removed entirely, highlighting the natural structure of their faces.