Milan, 20th February 2025 – Prada Linea Rossa is once again collaborating with Red Bull on its unique sporting initiatives by supporting athletes who achieve their goals during extraordinary challenges.
In the latest development of this ongoing partnership, double Olympic snowboarding champion Pierre Vaultier pushed his boundaries with a one-of-a-kind performance on a snow pump track built on a partially frozen lake in Serre-Chevalier, located in the French Alps.
Challenging aesthetic norms and technical snowboarding skills, Pierre navigated through a narrow ice track only 50 centimeters wide, showing impeccable precision and agility.
Inspired by the human body and the duality between the demands of movement and advanced textile development, Prada Linea Rossa equipped the athlete with clothing designed to meet the complexities of this challenge. Breathable, lightweight yet strong, heat-sealed as opposed to stitched, the garments provided feature Prada Extreme-Tex in two weights, offering antistatic, antibacterial, and thermoregulation properties via a unique graphene membrane. This fusion of design and performance allowed Vaultier to explore a new dimension of snowboarding and express all of his potential.
This initiative marks the latest chapter in the collaboration between Prada Linea Rossa and Red Bull, continuously pushing the limits of sport and marking new accomplishments.
Discover more on prada.com.