Prada inaugurates a new boutique located on via Maistra in the center of the exclusive destination of Saint Moritz in the Swiss Alps.
The store, extending over two floors for a total of approximately 400 square meters, houses the women’s and men’s collections and a special selection of accessories.
The ground floor is outlined by numerous large windows, containing a composition of natural larch wooden screens. The interior is characterized by a natural stone floor with large ebony leather carpets, surfaces covered in larch wood and display columns in brown leather for the assortment of accessories, tricks, and hats.
In this environment, two stone walls stand out, highlighting the wooden staircase leading to the first floor and the fireplace in the living room, dedicated to footwear.
Large sofas with soft velvet cushions, display benches and walnut wood tables together with seats and stools in spotted leather complete the space where the women’s collections of leather goods, footwear and accessories are housed.
The space on the first floor, entirely covered in natural larch, has bow windows and glass windows running along the entire perimeter and overlooking the square and the central street outside. Here, the women’s ready-to-wear collections are presented alongside a special selection of leather goods, accessories, and footwear, the men’s offering as well as lifestyle items.