American actor and producer Jake Gyllenhaal stars in the new 2024 Prada Linea Rossa eyewear campaign, shot by photographer Lukas Korschan at the Luna Rossa Prada Pirelli base in Cagliari.
An exploration of the intense world of high-performance sailing, the portraits and moving image document Gyllenhaal and the Luna Rossa Prada Pirelli team while preparing for the challenge – the upcoming 37th America’s Cup competition.
Gyllenhaal commented: “I had the best time being part of this campaign in Cagliari and joining the Luna Rossa Prada Pirelli team. I loved experiencing the base in real life, ahead of the America’s Cup competition. Collaborating with Prada is always unique, and this collection perfectly reflects my own style.”
Echoing the upcoming sailing competition, the new 2024 Prada Linea Rossa eyewear capsule collection features a contemporary aesthetic with the utmost technological excellence. The aerodynamic design defines the ultra-light frames, characterized by a powerful color palette featuring silver finishing inspired by the new AC75 Luna Rossa boat.