我们生活在一个充满海量信息的时代，沉浸在源源不断的内容里。算法是有限的指令序列，在一个毫无逻辑的世界通过逻辑限定我们可以决定的事情，而我们在算法的驱动下消费着互联网上万花筒般的无限世界。如果说这种诠释基于理解架构的假设，反过来，我们则可以通过人性的不可预测性及其拒绝衍生和预期的本能来限定它。在这里，我们开启了一场对话，探讨这两种截然不同的观点。
在这里，一系列同时发生的现实凝聚了个人投入的大量时间和精力，每一番景象都是其当下的独特体现。其中也展现了Prada的多元性，不同时代的元素同时存在，挑战着各种年代理论，形成不可能的矛盾现象和不同观点。超级英雄的概念代表了个人及其行动力的中心地位，以及创造力作为变革手段的力量。一切都在变化。
无限的选择带来无限的机会。机会作为自由意志的表达呈现，是一种只有通过人类干预、发明和选择才能实现的、不可复制、无法预期的东西。在人们的狂欢与Prada的研究中，多元繁杂的当下得以展现。
With Space Age cutouts, bug-eye glasses, trim knits and tromp l’oeil, bondage rings and bow blouses, Prada hit like a bolt of fashion lightning for spring 2025, injecting energy into what has been a sleepy week so far in Milan.
WWD, Booth Moore
The best designers are the ones who not only respond to and mirror their times, but provide us with some sort of projection, a future vision for how fashion — and the greater culture — could be. Prada and Simons seem to be arguing for a world with more “main character energy,”[…] more individual style.
Vogue.com, Nicole Phelps
The key chosen by Miuccia Prada and Raf Simons is on point. The collection, look after look, plays by always giving the chance of not knowing what will come next. Some outfits have an immediate force, others prefer a softer tone of voice, modulating the stylistic frequency and sending a message. How to drive the algorithm crazy with human skill by making yourself unpredictable and unique.
MFF, Stefano Roncato
Prada does not follow trends, it shapes them. Miuccia Prada and Raf Simons’ seasonal collections, especially Spring/Summer 2025 womenswear collection, in turn act like a crystal ball into the future of fashion. This is just what Prada does and does very well at that. Each season, they tinker with established codes to create something at once fresh and familiar, never complacent and always curious.
Highsnobiety
It was in essence an anti-trend manifesto, from a designer who has arguably been responsible for more trends than almost anyone else in Milan. That’s both wild and ironic, but if you can’t beat the algo, you have to break it. And, as Mrs. Prada also pointed out, the randomness of curiosity, the ability to make the unexpected choice, is also the essentially human. Mr. Simons called it a superpower. In itself, that is a beautiful thing.
Vanessa Friedman, NY Times
[…] Prada way has never been to follow convention. In today’s show notes the team admitted that there was a dedication to the individual with “every look a unique reflection of their present”. Which in today’s world that exalts identical styling and ‘hero’ products completely saturating the market, it takes a brave brand to push the idea of individual style once again. And Prada are a brand who do make it easy as each look played into a different personality type.
The Impression
Creatively, Simons and Prada go further than most designers. […] The show was exhilarating to watch, partly because you quickly realized you couldn’t predict what was coming next around the curves of the runway. It was great to see Prada and Simons not only address those cultural changes but also break out of their own patterns.
Cathy Horyn, The Cut