While other labels put on a catwalk, every season Prada truly puts on a show in Milan. Every season, the brand’s hangar-like HQ in the city is transformed into the physical embodiment of the inspiration for the collection….. However, the collection also showed how Miuccia is still the master when it comes to creating standout items that men will want to own.
GQ.com
Always get the minor sweats about writing about a Prada show. I mean, how can my words sufficiently convey Mama Miuccia’s vision? So let’s start with: it was a really very good show. Which I know stating the bleeding obvious. It goes without saying. So can I instead start this by simply stating, and before I ruin myself with the specifics, that this is clothing that I really want to wear? Loads of it.
10magazine.com
Her message was clear: reality over fantasy, and you didn’t need to huddle around her backstage to understand it. This was clear-cut fashion, garments made easy, styled up with the occasional fanny pack (you know you’ll want one) and the odd knee-high superhero sock. This season Prada read the minds of her audience before they knew what they were thinking, and she hit the nail on the head: in fashion, as in life, now is the time for perfecting the material world rather than expanding those virtual realities.
i-D.vice.com
Only Prada has the answers.
nowfashion.com
A ‘simple, almost naïve’ style, incorporating summer coats, shorts worn with knee-length socks and studded sandals, is the dominant feature of Prada’s show, which compares the humanity of the comic strip with virtual reality.
La Repubblica
A life told in comic strips, wrapped in fragments of stories.
This is Miuccia Prada’s reaction to a world that is becoming increasingly virtual and high-tech.
La Stampa