私たちは絶え間なくコンテンツの波にさらされ続ける、情報過多の時代を生きています。私たちはどこまでも非論理的な世界に存在しながら、論理的な計算により決定を下す有限の命令シーケンス、アルゴリズムによって制御された無限のインターネットというリソースを使用しています。このような解釈を理解の前提として仮定すると、ヒューマニティとは予測不可能であり、派生的なものや予想可能なものを裏切ることを特徴とする、対照的な存在として定義できます。2025年春夏ファッションショーは、このような2つの異なる視点をインスピレーションとし、その視点の狭間から誕生しました。
ショーでは、並行して同時に存在する現実の連なりが個人へのオマージュとして捧げられており、一つひとつのルックに一人ひとりの「現在」が唯一の現実として映し出されています。それを可能にしているのは、あらゆるクロノロジーの理論に挑み、不可能と思えるような矛盾や相違点を創り出す、さまざまな時代の要素を同時に宿したプラダの多元性。そして個人の重要性や主体性、そして変革の手段である創造力のシンボルとなっているのは、新しい在り方を体現する「超人」の概念です。すべては常に変わりゆくのです。
無限の選択肢は無限の機会を提案します。偶然は、再現不可能な人間の介入や発明、選択によってのみ可能となる予測不可能な自由意志の表現として表現されています。人間を称え、プラダが追求する多元性が表現されたファッションショー。そこに描き出されているのは、無限に存在する現在です。
With Space Age cutouts, bug-eye glasses, trim knits and tromp l’oeil, bondage rings and bow blouses, Prada hit like a bolt of fashion lightning for spring 2025, injecting energy into what has been a sleepy week so far in Milan.
WWD, Booth Moore
The best designers are the ones who not only respond to and mirror their times, but provide us with some sort of projection, a future vision for how fashion — and the greater culture — could be. Prada and Simons seem to be arguing for a world with more “main character energy,”[…] more individual style.
Vogue.com, Nicole Phelps
The key chosen by Miuccia Prada and Raf Simons is on point. The collection, look after look, plays by always giving the chance of not knowing what will come next. Some outfits have an immediate force, others prefer a softer tone of voice, modulating the stylistic frequency and sending a message. How to drive the algorithm crazy with human skill by making yourself unpredictable and unique.
MFF, Stefano Roncato
Prada does not follow trends, it shapes them. Miuccia Prada and Raf Simons’ seasonal collections, especially Spring/Summer 2025 womenswear collection, in turn act like a crystal ball into the future of fashion. This is just what Prada does and does very well at that. Each season, they tinker with established codes to create something at once fresh and familiar, never complacent and always curious.
Highsnobiety
It was in essence an anti-trend manifesto, from a designer who has arguably been responsible for more trends than almost anyone else in Milan. That’s both wild and ironic, but if you can’t beat the algo, you have to break it. And, as Mrs. Prada also pointed out, the randomness of curiosity, the ability to make the unexpected choice, is also the essentially human. Mr. Simons called it a superpower. In itself, that is a beautiful thing.
Vanessa Friedman, NY Times
[…] Prada way has never been to follow convention. In today’s show notes the team admitted that there was a dedication to the individual with “every look a unique reflection of their present”. Which in today’s world that exalts identical styling and ‘hero’ products completely saturating the market, it takes a brave brand to push the idea of individual style once again. And Prada are a brand who do make it easy as each look played into a different personality type.
The Impression
Creatively, Simons and Prada go further than most designers. […] The show was exhilarating to watch, partly because you quickly realized you couldn’t predict what was coming next around the curves of the runway. It was great to see Prada and Simons not only address those cultural changes but also break out of their own patterns.
Cathy Horyn, The Cut