Miu Miu is the most free-spirited representation of Miuccia Prada’s creativity. Intentionally distant from classic aesthetic expressions, the brand reflects an emancipated and discerning woman.
Miu Miu was created in 1993 from Miuccia Prada’s independent and unconventional spirit. It soon evolved into one of the leading fashion brands in the world by successfully embodying the same creativity, quality and culture of innovation on which all the Group’s activities are based. Miu Miu is known for its fashion-forward, sensual and provocative style, which seeks to evoke a sense of freedom and intimacy, along with attention to detail and quality. Miu Miu targets fashion-conscious women driven by a modern spirit of exploration and experimentation in their fashion choices. The independent identity of the Miu Miu brand is enhanced by its ties with Paris, where the fashion shows have been held several years now.