2020 - 2021
The Prada Group starts a three-year collaboration with Startupbootcamp - the largest European network of multi-corporate backed accelerators helping startups scale internationally – as Supporting Partner, for the launch of a global innovation center in Milan dedicated to the fashion industry. The initiative, entitled Fashion Tech, will involve the selection and support of the 30 best innovative startups – ten per year – offering advanced technological solutions that address market challenges. The Prada Group will be particularly interested in startups that create innovative solutions in marketing, retail, and value chain.
“Innovation means radical thinking: as part of this programme, Prada will truly immerse itself in an inspiring creative process, drawing on new ideas and connections”.
Lorenzo Bertelli, Prada Group Head of Marketing & Head of Corporate Social Responsibility
On March 25th, 2021, the second FashionTech Digital Demo Day presented by Startupbootcamp took place, dedicated to the 12 international startups that have been accelerated throughout 14 weeks of program for the year 2020-21. During these months, the startups have been supported by the numerous partners of the initiative – including Prada – and by more than 150 professionals and investors, and showcased innovative solutions for the most topical challenges in Industry 4.0, omnichannel and sustainability.
On May 26, Startupbootcamp hosted the first Virtual Demo Day event, dedicated to the 10 best international startups in fashion, selected last December within the Fashion Tech project and accelerated throughout 13 intense weeks. The webinar was conceived as an opportunity for companies in the fashion industry to dialogue and learn. Over 150 mentors and 200 innovation experts participated, together with the companies supporting the initiative.
At the end of the global tour lasted 2 months - the accelerator engaged startups in 12 fashion capitals - Startupbootcamp selected 17 international startups from a shortlist of over 1200 applications. The Prada Group hosted three Global Fashion Tech Scouting Tour events at its offices in New York, Dubai and Shanghai for three days of selection of the best startups enrolled in the project, on 2, 14 and 17 October 2019 respectively.