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The Prada Group starts a three-year collaboration with Startupbootcamp - the largest European network of multi-corporate backed accelerators helping startups scale internationally – as Supporting Partner, for the launch of a global innovation center in Milan dedicated to the fashion industry. The initiative, entitled Fashion Tech, will involve the selection and support of the 30 best innovative startups – ten per year – offering advanced technological solutions that address market challenges. The Prada Group will be particularly interested in startups that create innovative solutions in marketing, retail, and value chain.

“Innovation means radical thinking: as part of this programme, Prada will truly immerse itself in an inspiring creative process, drawing on new ideas and connections”.

Lorenzo Bertelli


On 16th November 2020, a group of international start-ups selected by the StartupBootcamp team attended the second edition of the Fashion Tech Selection Day, which was held digitally this year. It was an opportunity for the professionals involved to talk with representatives of the fashion sector and in particular with the partners of the initiative – including Prada – as well as with mentors, potential investors and an international network of academic and private disruptors. There are 13 start-ups selected for the 2020-21 program which showcased innovative solutions for the most topical challenges: Industry 4.0, omnichannel and sustainability.


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Fashion Tech Global Summit 2020

On May 26, Startupbootcamp hosted the first Virtual Demo Day event, dedicated to the 10 best international startups in fashion, selected last December within the Fashion Tech project and accelerated throughout 13 intense weeks. The webinar was conceived as an opportunity for companies in the fashion industry to dialogue and learn. Over 150 mentors and 200 innovation experts participated, together with the companies supporting the initiative.

Global Fashion Tech Scouting Tour


At the end of the global tour lasted 2 months -  the accelerator engaged startups in 12 fashion capitals - Startupbootcamp selected 17 international startups from a shortlist of over 1200 applications. The Prada Group hosted three Global Fashion Tech Scouting Tour events at its offices in New York, Dubai and Shanghai for three days of selection of the best startups enrolled in the project, on 2, 14 and 17 October 2019 respectively.