The encounter between Patrizio Bertelli, Prada Group’s Chief Executive Officer, and Argentinian yacht designer German Frers, gives life to Luna Rossa sailing team.
The team undertakes its first America’s Cup challenge, the world’s oldest sailing competition that has been welcoming the greatest champions and cutting-edge boats from all over the world since 1851.
In 2000 Luna Rossa debuts winning the prestigious Louis Vuitton Cup – the challengers’ selection series for the America’s Cup - with a record of 38 victories on 49 races. The team also participated in the America’s Cup 2003, 2007 and 2013 editions, making it to the finals in 2007 and 2013. The team holds now the title of Challenger of Record (the 1st challenger) of the 36th edition of the America’s Cup.
On June 29th, 2012 Patrizio Bertelli was the first Italian to be inducted in the America’s Cup Hall of Fame.
Luna Rossa is animated by vision, expertise and passion, which lead the action of its members towards the prestigious trophy. Going beyond the definition of team, Luna Rossa represents the highest expression of sportsmanship and technological innovation. A project that, throughout the years, has won the hearts of Italians and of all sailing enthusiasts around the world while earning unanimous international respect thorough the sporting and elegant attitude on and off boat.
“The human factor is as much an essential asset as training and research. You must have good judgment but you also have to be extremely responsive. You must be ready to react in critical situations without losing sight of the final goal: victory…but not only victory…”