NEWS
December 2017

THE FONDAZIONE PRADA INAUGURATES
“THE PRADA DOUBLE CLUB MIAMI”

On the occasion of Art Basel Miami Beach, Fondazione Prada is inaugurating an art installation by the Belgian artist Carsten Höller: a temporary nightclub open exclusively to a number of selected guests from 5 to 7 December 2017.

This space, which offers a unique approach to entertainment and hospitality, also creates a dialogue between contemporary art, music, lifestyle, and design. This is the second, yet very different, iteration of Carsten Höller’s acclaimed concept which first debuted in London in 2008 for eight months.

The interactive installation is set in a 1920s film studio, divided into an internal club space and an outdoor tropical garden, one being entirely monochromatic, the other polychromatic, offering diametrically opposed visual and acoustic experiences. The aim of “The Prada Double Club Miami” is to allow art to move outside its usual restrictive contexts and transform itself into a real life experience.

The public is free to engage with the surrounding environment and become essential components of a strong participatory experience.