NEWS
September 2018

PRADA FOR THE "BACKSTAGE / FRONTSTAGE" EXHIBITION

 

Backstage/Frontstage, an exhibition at the Modemuseum in Hasselt (Belgium), brings together twenty years of backstage photos of fashion shows from the world’s leading brands, taken by the Belgian photographer Marleen Daniëls between 1988 and 2008.
The exhibition offers insight into the entire creative process that precedes the show – fitting, hair and make-up – usually reserved only for a select few.
Prada features with a behind-the-scenes shot of the Fall/Winter 2008 Prada womenswear fashion show, accompanied by the original look.
Backstage/Frontstage also uses virtual reality to reproduce a catwalk inside the museum, aiming to create a fully immersive experience.   

From 22 September 2018 to 17 March 2019