Chairman’s Message

2025 was a complex year, marked by an uncertain and constantly evolving global landscape. In this context, the Prada Group delivered a solid performance, supported by the strength of its brands and a sound strategic direction.

Quarter after quarter, we continued to deliver growth, fuelled by the creativity that defines us, the excellence of our products and the commitment of our people. Disciplined execution, combined with our ability to swiftly adapt to shifting industry dynamics, enabled us to operate effectively notwithstanding the challenging conditions.

Our vision remains firmly focused on the long term. We continue to invest in strengthening the organisation and developing the industrial know-how that represents a distinctive asset of the Prada Group.

Moreover, our commitment to sustainable development and to culture as a core value continues to guide us step by step. The integration process of Versace, which joins our brand portfolio from this year, is also shaped by the same commitment.

We look to the future with confidence and a strong sense of responsibility, fully aware of the challenges ahead, strengthened by the foundations we have built, and ready to seize the opportunities the market may offer.

Patrizio Bertelli
Chairman of the Board and Executive Director