Annual report 2017

Pioneer of a vision that transcends fashion, the Prada Group inquisitively observes the contemporary society and its interactions with the most diverse and apparently distant cultural spheres.

A fluid perspective that becomes the manifesto of the Group suggesting a unique approach to doing business by placing at the core of ethical and action principles essential values as freedom of creative expression, reinterpretation of the existent, preservation of know-how and valorisation of people’s work.

The Prada Group serves as a contemporary interpreter of changing scenarios. In a three-dimensional temporal dialogue, that combines identity heritage of the past with demands and dynamics of the present and future perspectives, creativity moulds ideas that transcend the boundaries of the ordinary and create an innovative vision of tomorrow.

“Thorough observation and curiosity for the world around us have always been at the heart of the creativity and modernity of the Prada Group. In society, and thus in fashion, which is somehow a reflection of it, the only constant is change.

The transformation and innovation of references, at the core of any evolution, led us to interact with different cultural disciplines, at times apparently far from our own, allowing us to capture and anticipate the spirit of the times.

Today this is no longer enough: we must be the actors of change, with the flexibility required to translate the demands of the market and the society into tangible actions that inform our way to do business.”

Miuccia Prada and Patrizio Bertelli

The Prada brand dates back to the beginning of the last century: in 1913, Mario Prada opened an exclusive store in the Galleria Vittorio Emanuele II, Milan, selling handbags, travel trunks, beauty cases, tasteful accessories, jewelry and other luxury items. Thanks to the innovative design of its goods, created using fine materials and sophisticated techniques, Prada rapidly became a favorite of the aristocracy and the most stylish members of the haute-bourgeoisie in Europe.

In 1919 Prada became an official supplier to the Italian royal family; since then Prada has been able to display the House of Savoy coat of arms and knotted rope design in its trademark logo.

Over the years, the Prada name gained ever greater renown and prestige.

The turning point for the Group came at the end of the 1970s when Miuccia Prada, Mario Prada’s granddaughter, partnered with Tuscan entrepreneur Patrizio Bertelli to combine creativity with business acumen and lay the foundations for the ensuing international expansion. Patrizio Bertelli broke new ground in the luxury goods sector by introducing a business model based on direct, internal control over all processes and applying strict quality criteria to the entire production cycle. Miuccia Prada's creative talent attracted international attention due to her innovative approach, inspired by an unconventional outlook on society, enabling her to anticipate and often set new fashion and design trends.

In 1977 Patrizio Bertelli founded IPI spa, where he concentrated the production resources he had built up over ten years in the leather goods industry. In the same year, IPI spa obtained a license from Miuccia Prada for the exclusive production and distribution of Prada brand leather goods. In the following years the two family businesses gradually merged into a single Group.

In 1983 the Prada family opened a second store in prestigious Via della Spiga in Milan, one of Europe’s key shopping destinations. The store showcased the new brand image by pairing traditional elements with modern, innovative architecture, thereby revolutionizing and setting a new standard for luxury retail.

In response to the growing appreciation of Prada products, the leather goods range was expanded to include the first women's footwear collection in 1979. The first clothing collection was launched in Milan in 1988. At the same time the internationalization process began, with the first store openings in New York and Madrid, followed by London, Paris and Tokyo.

In 1993 Prada made its debut in menswear with its first men’s clothing and footwear collection. That same year, Miuccia Prada’s creative inspiration led to the establishment of a new brand, Miu Miu, conceived for sophisticated, stylish women who love to stay ahead of fashion trends. Miu Miu now creates women's ready-to-wear apparel, handbags, accessories, footwear, eyewear and fragrances, and accounts for a significant share of the Group’s sales.

In 1993 Miuccia Prada and Patrizio Bertelli created “Milano Prada Arte”, which subsequently became “Fondazione Prada”, to pursue their interests and passions in the world of art and culture.

In 1997 Patrizio Bertelli organized the Prada Challenge sailing team to compete for the 2000 America’s Cup, and in the same year Prada launched its leisurewear range featuring the "Linea Rossa" (red line).

In 1999, the Prada Group acquired the classic brand Church’s, founded in 1873 in Northampton, England. The brand, specialized in high-end handcrafted footwear, is a universally recognized symbol of British tradition and sophisticated elegance.

In 2001, the Prada “Epicenter” store, designed by Rem Koolhaas, was opened on Broadway in New York City. This was the first store of the Epicenters project, whose purpose was to redefine the shopping concept and try out inventive ways to interact with customers. A second Epicenter store was opened in Aoyama, Tokyo, followed by a third on Rodeo Drive, Beverly Hills, in 2004. During the same year, Prada acquired control of Car Shoe, a classic Italian brand renowned for its exclusive driving moccasins.

1919 - prada, official supplier of the italian royal house | 1977 - Miuccia Prada and Patrizio Bertelli partnership | 1988 - Prada Womenswear | 1993 - Prada Foundation | 1997 - Luna Rossa | 1999 - Church’s acquisition | 2001 - Soho epicenter

In 2003, Prada entered into a licensing agreement, renewed in 2012, with Italian eyewear manufacturer Luxottica, a global leader in the eyewear industry. The Luxottica Group currently produces and distributes eyewear under the Prada and Miu Miu brands. Also in 2003 the Group partnered with Spanish cosmetics manufacturer Puig Beauty & Fashion Group, launching the first fragrance, Amber, at the end of 2004.

In 2006, Miu Miu moved its fashion show venue to Paris to better represent its brand identity.

The Prada phone by LG, the world’s first touch screen cellphone, made its debut in March 2007. The LG/Prada partnership achieved further success with new releases in 2008 and 2011.

On June 24, 2011, Prada was successfully listed on the Main Board of the Hong Kong Stock Exchange.

In March 2014, PRADA Spa entered the food industry by acquiring control of Angelo Marchesi S.r.l., owner of the historical Milanese patisserie founded in 1824.

In 2015 the Prada Group and Coty Inc. introduced the first Miu Miu fragrance. In September of that year the Marchesi brand was developed on the market with the opening of a patisserie in via Montenapoleone, Milan.

2016 featured extensive industrial investments, leading to the inauguration of a new leather goods factory and the renovation of five factories in Tuscany and Umbria. In addition, the first construction phase of the new logistics hub for finished products was completed in Tuscany.

In 2017, the restyling plan for the Prada and Miu Miu stores continued and a broad program of pop-up events was launched to further support retail activities. In the same year, the new Prada e-commerce platform was unveiled in China. This was an important step forward for the Group's digital strategy, under which the new e-commerce experience will go live on a global level in 2018.

Also in 2017, the Prada Group was admitted to the cooperative compliance regime introduced with Italian Law Decree 128 of 2015. Under the cooperative compliance regime, the Group has set up a systematic, open communication channel with the Italian tax authorities based on reciprocal transparency and trust, which will enable to minimize uncertainties about the tax aspects of its business operations.

2003 - Prada Fragances | 2006 - Miu Miu shows its collection in Paris | 2007 - Prada touchscreen phone | 2014 - Acquisition of pasticceria marchesi | 2015 - Miu Miu Fragrances | 2017 - Prada chinese e-commerce launch
The Prada Group is synonymous with innovation, transformation and independence. Under such principles it offers its brands a shared vision in which they may express their essence. The complexity of visions has broadened the horizons of luxury, without fear of facing contradictions, modifications and passions.

The Prada Group owns and manages some of the most prestigious luxury brands in the world and works constantly to enhance their value by increasing their visibility, recognition and appeal. The Group's brands are its most important asset.
The Prada label has become one of the most coveted and widely-recognized brands in the fashion and luxury goods industry. Prada is synonymous with best of Italy's design and manufacturing tradition, sophisticated style and outstanding quality. As one of the most innovative fashion brands, it is capable of redefining the norm by anticipating and setting new trends. This is because Prada constantly applies its creative approach not only to design development, but also to the most novel production techniques, to communications and to its distribution network.

Miuccia Prada has always been a sophisticated interpreter of her times who has stayed ahead of styles and trends. The Prada brand, with its collections of men's and women's leather goods, clothing, footwear, eyewear, and fragrances, targets an international clientele that is modern, sophisticated, fashion-conscious and appreciative of the highest quality craftsmanship.
Prada Women’s SS 18 Advertising Campaign
Prada Men’s SS 18 Advertising Campaign
2017 Prada Parfums Advertising Campaign
Prada Eyewear SS 18 Advertising Campaign
Prada Store Miami Design District
Prada Rong Zhai, Shangai
Prada Silver Line Pop-up Store at Galaxy Macau, Macau
Miu Miu is the most free-spirited representation of Miuccia Prada’s creativity. Intentionally distant from classic aesthetic expressions, the brand reflects an emancipated and discerning woman.

Miu Miu was created in 1993 from Miuccia Prada's independent and unconventional spirit. It soon evolved into one of the leading fashion brands in the world by successfully embodying the same creativity, quality and culture of innovation on which all the Group's activities are based. Miu Miu is known for its fashion-forward, sensual and provocative style, which seeks to evoke a sense of freedom and intimacy, along with attention to detail and quality.Miu Miu targets fashion-conscious women driven by a modern spirit of exploration and experimentation in their fashion choices. The independent identity of the Miu Miu brand is enhanced by its ties with Paris, where its fashion show venue and marketing and communications center are located.
Miu Miu SS 18 Advertising Campaign
2017 Miu Miu Fragrance Advertising Campaign
Miu Miu Store Soho, New York
Miu Miu Store Miami Design District
Miu Miu Lady Pop-up Store at Pavilion KL, Kuala Lumpur
“Carmen”, Miu Miu Women’s Tales
(the [End) of History Illusion] Miu Miu Women’s Tales
Church’s has challenged the most formal rules of style throughout its entire history. Church's expresses contemporary luxury, keeping a centuries-old tradition. It began its distinctive journey when, thanks to a family heritage of handcrafted shoemaking experience dating back to 1675, the first Church's brand shoe factory was opened in 1873 at 30 Maple Street in Northampton, England. Over time, Church’s turned a small cordwainer's workshop into a leading luxury footwear company.

With its creations, Church’s has become synonymous with an impeccable style that remains faithful to the British look yet explores new design areas, playing with the combination of three primary elements: the finest leather, classic style and excellent craftsmanship. Church’s dedicates meticulous attention and care to every detail. Approximately 250 manual steps and 8 weeks of labor are necessary to make a single pair of shoes.
Church’s SS 18 Advertising Campaign
Church’s SS 18 Advertising Campaign
Church’s SS 18 Advertising Campaign
Church’s, Craftman’s Details
Church’s, Burwood Met Brogues
Church’s Store Regent Street, London
Churc’s Factory in Northampton
Small rubber studs set on a deconstructed sole have been characteristic of the iconic Car Shoe loafer since 1963. Originating from a passion for race cars and fine shoes, this timeless accessory has become part of the imagery involving travel and motors.

Car Shoe was founded in 1963 by Gianni Mostile, who designed the iconic driving moccasin, and has since then become an Italian classic, known for its original highperformance design, high-quality leathers and handcraftsmanship. The Car Shoe brand is a symbol of an exclusive, relaxed lifestyle, inspired by luxury. Particularly suited for leisure time and informal occasions, the Car Shoe collections are targeted to a casual, well-dressed male and female clientele.
Car Shoes, Classic Driving Shoes
Car Shoe, Making Of
Car Shoe, Making Of
Car Shoes Store via Spiga, Milan
Since 1824 Pasticceria Marchesi has embodied Milanese style accompanying moments of conviviality imbued with artisanal taste and sophisticated creativity.

The care given to each detail characterizes Pasticceria Marchesi's good taste in all its features: excellent ingredients, impeccable service, cake decorations, dish presentation, window dressing and the iconic packaging in pastel colors finished with gold leaf.
Pasticceria Marchesi 1824, Making Of
Pasticceria Marchesi 1824 Galleria Vittorio Emanuele II, Milan
Pasticceria Marchesi 1824 Galleria Vittorio Emanuele II, Milan
Pasticceria Marchesi 1824 Via Monte Napoleone, Milan
business model
The success of the Group's brands is based on the original business model, which combines skilled craftsmanship with industrial manufacturing processes. This unique integration enables the Group to translate its innovative fashion concepts into viable commercial products while retaining flexible capacity and technical control over knowhow, quality standards and production costs.
The Value chain
Creativity is at the core of the manufacturing process.

Miuccia Prada has the talent to combine intellectual curiosity, the pursuit of new and unconventional ideas, and cultural and social interests with a strong sense of fashion. This has made it possible to establish a genuine design culture, based on method and discipline, which guides everyone working within the creative process.

With this unique approach Prada anticipates trends and often influences them, while continually experimenting with new designs, fabrics and production techniques. Experimentation and idea-sharing are the essential components of the design process throughout the Group. The time spent at the drawing board and in the testing room on design research and development is fundamental to formulating each collection so that the clothing, footwear and accessories complement each other and create a welldefined image reflecting the brands.

Miuccia Prada and Patrizio Bertelli’s flair and extraordinary personalities continue to attract talented people from all over the world who desire to work with them in a range of creative fields. This results in remarkable teams in all areas of the creative process: from design to manufacturing, from architecture to communications and photography, from interior store design to all the exclusive special projects in which the Prada Group is involved.

Raw materials and the production process

Raw materials, an essential part of product quality, are of primary importance for the Prada Group. In many cases the fabrics and leather are made especially for Prada, according to stringent technical and style specifications that guarantee both the excellence of the materials and their exclusive nature, and highlight the independent spirit imbued in all Group products. Raw materials undergo extreme quality controls by internal inspectors and experts.

Prada products are made at 21 manufacturing facilities owned by the Group (18 in Italy, 1 in the United Kingdom, 1 in France and 1 in Romania), and through a network of contract manufacturers which receive the raw materials, patterns and prototypes and undergo strict controls. This system enables close oversight of each stage of the production process, emphasizing the individual capacity of each facility and ensuring the utmost flexibility and quality for each product.

Production employees have been working for the Prada Group for an average of 20 years; this ensures an extremely high level of specialization, in-depth knowledge, harmony with the Group's unique concept, and the seamless transmission of production techniques and core values to younger generations.

Prada's approach to manufacturing is based on two key principles: the constant quest for innovation, ensuring the continuous evolution of skills and expertise; and a vocation for craftsmanship, which is an essential asset for production and a unique distinction for every brand.
The retail network is regularly studied and improved in order to make the stores more attractive to customers and the product displays more impressive.

Over the years, the Group has expanded its distribution network to 625 directly operated stores ("DOS") in the most prestigious locations of the major international shopping destinations, consistent with the image, heritage and exclusivity of each brand. This extensive network is a true asset for the Group as it showcases the new collections and represents a contact point with the customer. The DOS serve as more than a primary sales function as they are also an important means of communication: they are the true ambassadors of the brand, conveying its image consistently and categorically, and providing services that protect the products’ quality and durability over time. The DOS allow the Group to monitor in real time the sales performance of the various markets for each brand and product category.

The wholesale channel (department stores, multi-brand stores, franchisees and e-tailers) provides additional venues selected for their prestige of location and enables direct, immediate comparison with other brands. In recent years, the overhaul of this channel has gradually reduced the number of accounts, in keeping with the Group’s retail strategies and brand positioning. At the same time, the Group's developments in the digital world have led to new partnerships with top electronic retailers ("e-tailers").

The retail channel generates 81% of the Prada Group’s consolidated sales while the wholesale channel accounts for the remaining 19%.
Image and communications
Effective communications are key to building and transmitting a strong image consistent with the brand identity. From impeccably executed fashion shows rich in content to award-winning advertising campaigns, Prada and all the Group's brands continue to create a captivating, stylish image that is valued particularly by a high-end, international clientele and by the strictest, most demanding observers and critics.

The primary importance that the Prada Group attaches to innovation is apparent in the continuous development of communications projects. The recent decision to focus its strategy on electronic communications has helped to raise brand profiles and strengthen customer relationship.

Meanwhile, as the media continues to showcase the Group's products on hundreds of covers of the world’s leading fashion magazines and in the most influential dailies and weeklies, the visibility of Prada brands keeps growing. Special events also help raise the brand profiles and boost awareness of the most recent collections in local markets, especially in large cosmopolitan cities.
Human Resources
The Prada Group is a universe of cultures, talents and nationalities that puts the human factor at the center of every decision. This variety, which translates into intellectual vibrancy, is one of Prada's most valuable tools for understanding changes in society and the market.

Working in an ever-evolving global market, the company hires and manages personnel with a view to making the most of diversity in its broadest social and cultural aspects. At December 31, 2017 the Group had a workforce of 12,844 from 100 different countries, with women making up 62%.

From the outset, Prada has encouraged and rewarded workplace skills, results orientation and teamwork. Employee enthusiasm and craftsmanship are the elements that underpin the innovation and quality of the products of the Group, which seeks excellence in every endeavor and relationship it pursues. It cultivates a mindset that leads people to strive for perfection in their work.

Prada Academy is the physical and virtual place in which knowledge, skills, techniques, practices and innovative ideas are shared and developed to foster talent and ensure the Group’s future growth. The Prada Academy aims to development human capital and convey professional expertise with projects, tools and training modalities diversified for three macro areas: Craftsmanship School, Retail Training and Corporate Training.

Educational paths related to industrial production take place at the Craftsmanship School through courses dedicated to acquisition of footwear, leather goods and clothing manufacturing know-how. The main goal is the protection and conservation of the wealth of knowledge and expertise that characterize the industry, as well as their transmission to new generations of artisans.

In the area of retail training, in addition to the daily support of experienced personnel, the activities conceived for the retail staff include institutional training courses designed to consolidate professional skills, knowledge of the product and customer service.

Professional training for members of the corporate area is centered on courses geared towards the enhancement of relational and behavioral skills aimed to achieve more effective management of operational complexities

The extensive, merit-based compensation and benefits system ensures fair and equal treatment in terms of gender, title and seniority, and makes the Prada Group a true equal opportunity employer. The Group's remuneration policy aims to attract, reward and retain skilled personnel and expert managers, while bringing the interests of management into line with the primary objective of creating value for the medium- and long-term future.

The Remuneration Committee oversees the compensation packages of top management, taking into account titles and responsibilities, as well as market standards for similar positions in a panel of companies comparable to Prada in terms of size and complexity.

Personal protection is of key significance to the Group: internal policies safeguard the health and safety of employees at all Company locations according to the highest standards and in full compliance with local and international regulations.

In most locations (offices, warehouses and stores), risks associated with the Group's operations are limited. Manufacturing facilities present the greatest risk in terms of health and safety, but still to a small degree. The indicators highlight the almost total absence of injuries, also thanks to training activities and updated safety measures, especially in the industrial areas.

The Prada Group collaborates with trade unions to improve the working conditions of its employees and to foster the medium/long-term well-being of its employees and thus its surrounding communities. Over the years the Group has stipulated many supplementary agreements especially in Italy, in the United Kingdom and in France, whereby it offers better benefits than those in the local collective bargaining agreements.

Thanks to the respect, dialogue and cooperation in place with Italian trade unions, no labor strikes occurred in the year, just as none occurred in 2016.

With regard to the working conditions of suppliers' employees, the Company has identified the main risks related to its industrial supply chain. To mitigate these risks, the Prada Group has adopted the "Group’s qualified vendor list" procedure to redefine the responsibilities and operational behaviors required to evaluate ethical, technical and economical reliability. Specifically for ethical issues, the accreditation and maintenance of a supplier's qualification are based on the collection of documents, attestations and self-certifications that ensure compliance with the law on remuneration, social security, taxation, health and safety, the environment, privacy and the governance model. Finally, the signing of the Code of Ethics is a fundamental prerequisite for working with Prada.
Environment and territory
Environmental protection is one of the interests of the Prada Group, which feels responsible for engaging in and cultivating virtuous behaviors that contribute to its sustainable growth and are examples of good practice within its local communities.

Respect for the places has been a guiding principle for the Prada Group from the start. Reducing land take, renovating existing structures and working toward building requalification have inspired the decisions made in more than thirty years of the industrial development. The Group completes its commitment to reducing the impact of its activities on the environment by defining long-term plan aimed at energy efficiency, the use of renewable sources, the reduction of waste and the responsible use of paper and packaging.

Prada's manufacturing and storage facilities are an excellent example of its responsible relationship with the environment. These buildings occupy more than 200,000 m2, including more than 181,000 m2 in Italy. Four of them are new constructions, three are the products of industrial archeology projects, and many more have been converted from sites long abandoned and in obvious disrepair. For four of its largest industrial projects, Prada hired architect Guido Canali, Italy's leading proponent of sustainable architecture. Prada Valvigna is the most important project carried out by the Group with Guido Canali; it was conceived as a workplace on a human scale in beautiful, natural surroundings. The rigorous construction standards combine ancient wisdom with modern technologies, from energy saving to the recovery of heat and rain water, from air circulation to internal noise abatement, from LED lighting to flood prevention in the surrounding area.

The energy-efficiency action plan has set in motion a number of measures, including the gradual replacement of all air conditioning and cooling systems with latest-generation technology; a campaign for the complete, definitive coverage of all lit spaces with low energy LED lamps and the installation of technologies to improve the recording and consequential optimization of energy consumtion.

These measures have earned the Group various certifications from LEED (Leadership in Energy and Environmental Design), the world's most widely used system for green building assessment for factories and buildings.

On the renewable energy front, the Group is developing solar projects and buying electricity from traders that use certified renewable sources (100%).
Special projects
Art, architecture, literature and film are just some of the cultural disciplines that represent continuous sources of inspiration for the Group. The network of connections broadens horizons, subverting norms, boldly challenging expectations and shaping scenarios that deviate from the ordinary. Interaction with these apparently distant cultural spheres has led to a number of special projects that, over the years, have helped define the many facets of the Prada world.

Prada's interest in architecture has always been evident in its cutting-edge manufacturing sites, conversion of abandoned buildings into showrooms and offices, and development of revolutionary retail concepts.

One of its most notable recent projects is Rong Zhai, a historic residence in downtown Shanghai, which underwent a scrupulous, six-year restoration and is now being used as a venue for the Group's cultural events in China. The rehabilitation of Rong Zhai is the result of a fruitful partnership with Western architects, historians, and Chinese artisans and represents the Group's interest in the restoration. Throughout its history, Prada has been involved in many other projects of international renown, including collaborations with some of the most prestigious architecture firms in the world. In 2015 Herzog & de Meuron, winners of the Pritzker Architecture Prize, worked with the Group on the Miu Miu flagship store in the Aoyama district in Tokyo, core of the brand's Japanese operations. A few years earlier, from 2000 to 2004, Herzog & de Meuron and another Pritzker Prize winner, Rem Koolhaas, had partnered with Prada on the Epicenter Concept Stores in New York, Los Angeles and Tokyo. These Epicenters, which continue to be a central part of Prada's retail strategy, are the result of innovative thinking about the shopping concept, revisited and reinvented in order to create unique stores, where luxury goods, technology, design and architecture combine seamlessly with a vast range of exclusive services and sensory and audiovisual experiences. On occasion, the Epicenters have hosted movie screenings, exhibitions, debates and other cultural events.

Since 1993, the interests and passions of Miuccia Prada and Patrizio Bertelli have led the Prada Group to sponsor Fondazione Prada’s activities in the fields of art and culture. Fondazione Prada was set up in Milan as a space for contemporary art exhibitions as well as projects in architecture, cinema and philosophy.

By 2010 the Fondazione had staged 24 solo shows in Milan devoted to important Italian and international artists. Since 2011, the Fondazione has also been active at its eighteenth-century Venetian palace in Ca’ Corner della Regina, where it has hosted 5 research fairs, an experimental project dedicated to cinema, and in 2017 a transmedia exhibition project entitled “The Boat is Leaking. The Captain Lied”, resulting from a collaboration among several prestigious artists

During 2017 the Fondazione’s permanent venue in Milan, designed by architecture firm OMA and inaugurated in 2015, hosted anthological and retrospective exhibitions, site-specific installations, film festivals and the experimental virtual reality experience “CARNE y ARENA (Virtually Present, Physically Invisible)” directed by Alejandro G. Iñárritu. Included in the Official Selection of the 70th Festival de Cannes, the innovative multimedia project, a virtual reality installation produced by Legendary Entertainment and Fondazione Prada, was awarded a special Oscar statuette by the Acadamy of Motion Picture Arts and Sciences in Los Angeles.

The Osservatorio is a photography exhibition center opened in December 2016 in Galleria Vittorio Emanuele II, Milan, whose program continued with solo exhibitions by photographers of international fame.

Miuccia Prada's personal interest in cinema, as a contemporary form of art, has led to invaluable collaborations from which fourteen short films were produced by December 2017 entitled The Miu Miu Women’s Tales, in which directors of international fame and different intellectual backgrounds explored the world of women. Interaction with the world of cinema has created various other initiatives, including film productions on specific themes with internationally renowned film directors, such as Thunder Perfect Mind directed by Jordan and Ridley Scott in 2006, A Therapy directed by Roman Polanski in 2012, Castello Cavalcanti by Wes Anderson in 2013 and Past Forward by Academy Award winner David O. Russell in 2016.

Last, but not least, in the area of high-profile sports, the Luna Rossa team sponsored by the Group was a challenger in the America's Cup sailing yacht races of 2000, 2003, 2007 and 2013, winning the challenger selection regattas in 2000 and reaching the finals in 2007 and 2013. Having benefited from this experience, which made a huge contribution to the commercial success of the leisure clothing and footwear lines and raised visibility of the Prada brand around the world, the Group has again secured the role of main sponsor of the Luna Rossa, sailing team for the 36th America's Cup. The Prada brand will therefore be promoted jointly with the Luna Rossa brand, another of the Group's owned trademarks, for the entire duration of the competition and during all regattas and other events associated with the America's Cup, which will take place in New Zealand, the United States, Asia and Europe from 2018 to 2021.
PRADA Group structure
Registered Office Via A. Fogazzaro, 28
20135 Milan, Italy
Head Office Via A. Fogazzaro, 28
20135 Milan, Italy
Place of business in Hong Kong registered under Part 16 of the Hong Kong Companies Ordinance 36/F, Gloucester Tower
The Landmark, 11 Pedder Street
Central, Hong Kong
Company web site
Hong Kong Stock Exchange
Identification Number
Board of Directors Carlo Mazzi
(Chairman & Executive Director)
Miuccia Prada Bianchi
(Chief Executive Officer & Executive Director)
Patrizio Bertelli
(Chief Executive Officer & Executive Director)
Alessandra Cozzani
(Chief Financial Officer & Executive Director)
Stefano Simontacchi
(Non-Executive Director)
Maurizio Cereda
(Non-Executive Director)
Gian Franco Oliviero Mattei
(Independent Non-Executive Director)
Giancarlo Forestieri
(Independent Non-Executive Director)
Sing Cheong Liu
(Independent Non-Executive Director)

Audit Committee
Gian Franco Oliviero Mattei (Chairman)
Giancarlo Forestieri
Sing Cheong Liu
Remuneration Committee
Gian Franco Oliviero Mattei (Chairman)
Carlo Mazzi
Giancarlo Forestieri
Nomination Committee Gian Franco Oliviero Mattei (Chairman)
Carlo Mazzi
Sing Cheong Liu
Board of Statutory Auditors Antonino Parisi (Chairman)
Roberto Spada (Standing member)
David Terracina (Standing member)
Supervisory Board (Leg. Decr. 231/2001) David Terracina (Chairman)
Gian Franco Oliviero Mattei
Paolo De Paoli
Main Shareholder PRADA Holding S.p.A.
Via A. Fogazzaro, 28
20135 Milan, Italy
Joint Company Secretaries Patrizia Albano
Via A. Fogazzaro, 28
20135 Milan, Italy

Ying-Kwai Yuen (Fellow member, HKICS)
36/F, Gloucester Tower
The Landmark, 11 Pedder Street
Central, Hong Kong
Authorized Representatives in Hong Kong Carlo Mazzi
Via A. Fogazzaro, 28
20135 Milan, Italy

Ying-Kwai Yuen (Fellow member, HKICS)
36/F, Gloucester Tower
The Landmark, 11 Pedder Street
Central, Hong Kong
Alternate Authorized Representative to
Carlo Mazzi in Hong Kong
Sing Cheong Liu
House 7 Severn Hill
4 Severn Road
The Peak
Hong Kong
Hong Kong Share Registrar Computershare Hong Kong Investor
Services Limited
Shops 1712-1716
17th Floor, Hopewell Centre
183 Queen’s Road East
Wanchai, Hong Kong
Auditor Deloitte & Touche S.p.A.
Via Tortona, 25
20144 Milan, Italy