Launch of the “Prada Made in…” collection. Through this project, Prada enlarges its quest of excellence totraditions, craftsmanship, and manufactures of different countries, matching typical products of these regions to the brand’s strong identity. The collections are hand-made in local workshops specially selected for their excellence.
Prada is one of the three official partners of the Italian Pavilion at the 2010 Expo of Shanghai and open four new flagship stores in Shanghai – two Prada and two Miu Miu – for a total of sq. m 2.312, which brings Prada Group’s presence in China to a total of 38 stores at the end of 2010.